Understated Excellence™

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Experience | Resumes | Qualifications

Download Resumes and see the Qualifications gained over time

Resumes

Download a detailed version, or summary versions (for HR), of ATS compliant resumes and work histories.

View Brendan Edwards's profile on LinkedIn

Qualifications

Certifications

Understated Excellence | 2006 ~ Now...

Building on skills and talents from my time at TRL and a Masters in Virtual Communications from RMIT; specialising in strategic online communications, Understated Excellence™ was formed as a vehicle to give back to the Australian community, for smaller businesses and entities (including community groups).  It was here I leant empathy and understanding of constraints of budgets, knowledge, and applications experienced by smaller businesses.  Understated Excellence has given those entities the confidence and abilities to grow.  I am very proud of the results I delivered and achieved and the influence I have had.

Corporate and Contract roles were also undertaken in parallel to Understated Excellence.Learnings and Experience across all entities were used to benefit of all entities. Many of these skills and others can be used for process improvement, systems and data analysis, and digital transformation.

Some of these were implemented and achieved include:

  • Analysis (business, data, systems and competitors).
  • Development (specifications, applications, websites, content, processes).
  • Configuration and Management (servers, analytics, projects).
  • Information Architecture, Usability and Accessibility.
  • Designed strategies, implemented and improved onsite and organic search results.
  • Stakeholder Management: Liaised between idea generators and developers to manage projects and expectations.
  • Retained and regained sovereignty over sites, data and domains.
  • Documented and improved processes (by discovery and automation).
  • Evaluated technologies and services and recommended solutions or improvements.

Telstra Research Laboratories | 1987 ~ 2006

I have included an overview of my work and achievements of almost 20 years work experience in the Telstra Research Laboratories (TRL). The Labs had a significant impact on Australian and global telecommunications research, discoveries, industries, products and services. It was here I developed broad, transferrable soft and technical skills across multiple technology domains.  TRL closed its doors in 2006 after 80 years of advancing, modernising, improving the reliability and making the telephone network available to all Australians, no matter where they lived.  TRL (and Telstra still) also influenced international communications. I am proud of my time, training and experiences in what was Australia's largest telecommunications research facility and the contributions both The Labs, my colleagues and I made.

Some highlights of Brendan's work in the Telstra Research Laboratories

Some background and history of the Telstra Research Laboratories

See some of the companies that have emerged from TRL and it's people:

Qualifications

  • 2006 - Certificate. Masters of Arts (Virtual Communications)
  • 1998 - Diploma of Engineering
  • 1998 - Associate Diploma of Engineering (Computer Systems)

    • The Major Project was to use Motorola 6809 chip and assembly language to program a custom built machine. A standard project was a domestic garden watering system. My project was initially rejected as it was not complex enough. Apparently, the project required a keypad for data entry and timers. However, a presenter on a popular gardening TV show of the day suggested that watering during the day wasted water due to evaporation and the best time to water when the sun was set and the soil was dry. My project used light and moisture sensors with set levels to automatically water the plants based on watering needs at an appropriate time (when there was no Sun). An appropriate outputs switched open a water valve. There was only about 30 lines of code. My project was also handed over and re-used multiple times by multiple students later on. It was eventually returned and is now stored away. Arduino and Rasberry Pi modules should enable something similar now using high level coding.

    I did see a watering system based on similar principles about 20 years later, but it appears that days, dates and times have made a comeback since then...

  • 1990 - Associate Diploma of Engineering (Electronics)
  • 1991 - Certificate of Technology (Electronics)
  • 1985 - Basic Electronics Certificate
  • Queen Scout Award
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